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월경[결과 보고서] 2023 일회용 생리대 가격&광고 모니터링 결과 보고서

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I. 일회용 생리대 가격 모니터링

1. 조사 개요 ·················································································································· 2

1) 연구 배경 및 목적 ····························································································· 2

2) 모니터링 내용 및 방법 ····················································································· 5

2. 분석 내용 ·················································································································· 6

1) 국내·외 일회용 생리대 가격 비교 ··································································· 6

2) 국내 일회용 생리대 가격 현황 ········································································ 8

3) 국내 일회용 생리대 유통채널별 가격 비교 ················································· 14

4) 국내 일회용 생리대 가격 동향 ······································································ 17

3. 결론 및 제언 ·········································································································· 21


II. 일회용 생리대 광고 모니터링

1. 조사 개요 ················································································································ 26

1) 연구 배경 및 목적 ··························································································· 26

2) 모니터링 내용 및 방법 ··················································································· 30

2. 분석 내용 ················································································································ 31

1) 국내 일회용 생리대 월경 관련 광고 현황 ··················································· 31

2) 국내 일회용 생리대 효능·효과 관련 광고 현황 ·········································· 36

3) 국내 일회용 생리대 인증마크 및 유기농·친환경 관련 광고 현황 ·················· 40

4) 국내 일회용 생리대 포장지 기재 정보 현황 ··············································· 47

3. 결론 및 제언 ·········································································································· 52


참고문헌 ······························································································································ 54

부록 ······································································································································ 58

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