다운로드 👉 https://forms.gle/z6h3G9Pioik7QyLR9
<목차>
I. 일회용 생리대 가격 모니터링
1. 조사 개요 ·················································································································· 2
1) 연구 배경 및 목적 ····························································································· 2
2) 모니터링 내용 및 방법 ····················································································· 5
2. 분석 내용 ·················································································································· 6
1) 국내·외 일회용 생리대 가격 비교 ··································································· 6
2) 국내 일회용 생리대 가격 현황 ········································································ 8
3) 국내 일회용 생리대 유통채널별 가격 비교 ················································· 14
4) 국내 일회용 생리대 가격 동향 ······································································ 17
3. 결론 및 제언 ·········································································································· 21
II. 일회용 생리대 광고 모니터링
1. 조사 개요 ················································································································ 26
1) 연구 배경 및 목적 ··························································································· 26
2) 모니터링 내용 및 방법 ··················································································· 30
2. 분석 내용 ················································································································ 31
1) 국내 일회용 생리대 월경 관련 광고 현황 ··················································· 31
2) 국내 일회용 생리대 효능·효과 관련 광고 현황 ·········································· 36
3) 국내 일회용 생리대 인증마크 및 유기농·친환경 관련 광고 현황 ·················· 40
4) 국내 일회용 생리대 포장지 기재 정보 현황 ··············································· 47
3. 결론 및 제언 ·········································································································· 52
참고문헌 ······························································································································ 54
부록 ······································································································································ 58
다운로드 👉 https://forms.gle/z6h3G9Pioik7QyLR9
<목차>
I. 일회용 생리대 가격 모니터링
1. 조사 개요 ·················································································································· 2
1) 연구 배경 및 목적 ····························································································· 2
2) 모니터링 내용 및 방법 ····················································································· 5
2. 분석 내용 ·················································································································· 6
1) 국내·외 일회용 생리대 가격 비교 ··································································· 6
2) 국내 일회용 생리대 가격 현황 ········································································ 8
3) 국내 일회용 생리대 유통채널별 가격 비교 ················································· 14
4) 국내 일회용 생리대 가격 동향 ······································································ 17
3. 결론 및 제언 ·········································································································· 21
II. 일회용 생리대 광고 모니터링
1. 조사 개요 ················································································································ 26
1) 연구 배경 및 목적 ··························································································· 26
2) 모니터링 내용 및 방법 ··················································································· 30
2. 분석 내용 ················································································································ 31
1) 국내 일회용 생리대 월경 관련 광고 현황 ··················································· 31
2) 국내 일회용 생리대 효능·효과 관련 광고 현황 ·········································· 36
3) 국내 일회용 생리대 인증마크 및 유기농·친환경 관련 광고 현황 ·················· 40
4) 국내 일회용 생리대 포장지 기재 정보 현황 ··············································· 47
3. 결론 및 제언 ·········································································································· 52
참고문헌 ······························································································································ 54
부록 ······································································································································ 58